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Circular arguments

September 26, 2005 Rex Hammock
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Circular arguments: (From MediaPost Publications) “A more timely and effective system of circulation reporting is essential to print media if it wants to stay competitive with other advertising platforms, said the head of circulation auditor BPA Worldwide last week, a day after the company unveiled plans to deliver statements on a “per-issue” basis.”

tags: magazines, circulation

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Categories: All other, magazinesTags: All other

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Launched in August, 2000, RexBlog.com is the personal blog of Rex Hammock, founder/ceo of Hammock Inc., a customer media and marketing services company founded in 1991 in Nashville. Rex is also founder/helper-in-chief of SmallBusiness.com. (...)

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