Want to get noticed by bloggers? Hire some

Want to get noticed by bloggers? Hire some: American Express is paying Anita Campbell, Robert May, Dane Carlson and Clay Shirky to participate in an “online-offline event” that includes blogging an interview with Richard Branson tonight and doing some follow-up blogging for the next three days.

My take: Welcome to the world of custom published blogging. I think it’s beautiful. And, despite the suggestion by one the bloggers, I don’t believe it’s unprecedented as PaidContent.org has done this several times, including now.

I think this is a great model as long as its handled with the transparency of these examples. Indeed, I find it no different than a blogger or journalist or author or any type of expert being hired to make a presentation to a group and then blogging about it. I find it no different than a trade association paying someone $250,000 to come tell them they’re a bunch of jerks. Again, the transparency of the relationship is the key for me.

As long as American Express is not placing constraints on what the bloggers write and the bloggers are being forthright about the gig, this is great stuff.

Tennessee Titans’ Keith Bullock is blogging, sort of

Tennessee Titans’ Keith Bullock is blogging, sort of: Actually, he’s posted one of those first-person “journal” things on NFLPlayers.com.


Everyone says we’re a young team and wait until we get better. My mindset has been, get this young team to the playoffs. You have to win your home games and you have to win the games you have an opportunity to win.

One day, I hope to give speeches like this

One day, I hope to give speeches like this: (From Adage.com) George Lois, the man who created the iconic and much-lauded Esquire magazine covers of the ‘60s “Golden Age of Journalism,” spent his lunchtime speech at the American Magazine Conference “dressing down the illustrious magazine establishment of America” for its “boring, adoring, butt-kissing magazine covers.”

Come on, George. Tell us what you really think.

Sidenote: You’ll recall, last month the MPA paid Jon Stewart a $250,000 to come beat up on the industry.

Is this enlightenment or masochism?

Is Weblogs Inc. “splogging”?

Is Weblogs Inc. “splogging”? This post started out as a point to Paul Conley’s great question: Where are the magazine bloggers? (And he’s not talking about magazine-owned blogs, but bloggers who blog about magazines. Specifically, there need to be circulation people blogging and production people blogging and, as Paul points out, magazine design bloggers. I agree with him, by the way.)

I recalled that Weblogs Inc. used to have such a blog and that I once had it on my magazine resources blogroll. However, when I go to the link, http://magazinedesign.weblogsinc.com, I get something that looks an awful lot like a splog. This is definitely not an archive of the once active weblog, rather a space-holder that is churning out automated search-enhancing promotional posts, or, “spam blogging.” Perhaps there may be a reason to call it something other than a splog (a “perputually-posting archival blog” perhaps), but it sure quacks and waddles like a splog.

Is splogging taking place on other defunct blogs from Weblogs Inc.?

Fun with David

Fun with David: If you’re ever at a conference and David Weinberger is talking (which is a wonderful experience), ask him a question that implies you think it’s “unfair” people use copyrighted materials. It’s fun to watch him melt down in explaining how “fairness” (in this context) will destroy our culture. Make sure paramedics are standing by.

Update: Matt McAlister blogged the presentation I’m referring to. Unfortunately for me, my drive-by attendance of BlogOn means I didn’t get to meet Matt or see several people I’d wanted to. Had other places to be (thus, the tie), unfortuantely (or fortunately, as the case may be.)