Don’t waste your time with this link-troll “research”

Don’t waste your time with this link-troll “research”: There’s a certain columnist for a tech trade publication who goes out of his way to generate incoming links to his column by blasting Apple users every few months. He’s apparently learned that nothing generates more incoming links than calling people who use Macs a bunch of fanatics.

It appears AdAge is taking a page from this book, and has apparently decided the next best link-magnet to bashing Mac fans is to create some faux-research project that is based on no scientific or statistical model, and then write a flame-trolling story claiming that some ridiculous amount of time is “wasted” by people reading time-wasting weblogs.


Hard and detailed data on blogging time is limited, so Ad Age’s analysis is a best-guess extrapolation done by reviewing blog-related surveys and data.

The Adage faux “research” does not conclude that blogs are a work-enhancing tool that allow people to gain knowledge, and thus, save time and add to a worker’s productivity. No, the columnist concludes that the big chunk of time spent reading a weblogs is wasted. Wasted. Again, this is from Advertising Age. As in advertising. Which reminds me of the old adage (pun intended) from a debated source that, “half of ones advertising budget is wasted, unfortunately, you don’t know which half it is.”


U.S. workers in 2005 will waste the equivalent of 551,000 years reading blogs.

Unfortunately, U.S. workers will waste the equivalent of several million years reading such misinformed crap about weblogs written by math-challenged reporters with little knowledge of how blogs are used in the workplace.

4 thoughts on “Don’t waste your time with this link-troll “research”

  1. Well, and to your original point, or your lead-in, you know that the Mac-bashing story is bound to be successful [ie., a good seller] when the airline pilot who sat next to me today on the plane sees my Mac and starts discussing Steve Jobs with me….goes on for 10-15 minutes about how awesome/brilliant/insert positive adjective here the company is. The. Airline. Pilot. Not exactly in a creative profession, eh? He knew more about Macs than I did. This man would write a letter in to any magazine that Mac-bashed.

  2. “not a creative profession”? I’ve flown in enough small planes to object to that characterization, unless you mean creative in the narrow sense of making pictures/words fit together on a page. Sone of my trucker pals are deep into the operation of their laptops – PC and Mac – and yet some would say they aren’t in a creative profession either. Paychecks don’t always define the person.

  3. Oh you just like to argue. You know I meant he’s not a writer or graphic designer. He’s a pilot for American.

  4. He might want to consider writing or graphic design as a second career, because if he stays with American very long, he may need something to retire to.

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