Men and magazines

Men and magazines: (From Time Inc. research as reported by BusinessWeek): “Men aren’t rejecting magazines — but they’re drifting away from print.” Has this ever been done before: BusinessWeek doing a story based on Time Inc. research?

And what about the interview of Time Inc. CEO Ann Moore by Jon Fine?


Women’s interest in reading did not fall this year….But “we continue to see you men distracted by other things,” she adds with a grin, as if I’m about to dash off to fire up a bunch of bottle rockets or spend hours, jaws clenched, blasting through HALO.

I’m very impressed with how much Ann can communicate to Jon with a grin!