Single focus: Advertising Age is sponsored by a single-advertiser advertiser this week: Infinity. Gee, I wonder if the readers of the magazine will get confused about where the advertising stops and the edit begins. I wonder if the media and adveretising professionals who get the magazine will be really outraged about this. Not.
(via: David Shaw)
Seeing double Google: When I saw the WSJ Headline “Google Weighs on Madison Avenue” (free), I thought I’d already blogged it…but then I remembered the story I blogged had “dominate” in the headline (Google wants to Dominate Madison Avenue, too – NYT).
Observation: Is it news that Google is in the advertising business and “brokers” ads? That model, as I’ve said AdNauseum, is the basis of AdSense ads that appear on the web pages of publishers (including bloggers) other than Google. For months, we’ve read they are experimenting with using this sales agent business model in other media. I’ve tried really, really hard to find something newsworthy in these two new articles, but can’t. Apparently they are written for readers emerging from spending the last couple of years under a rock.