Not that I agree that capital punishment is the solution

Not that I agree that capital punishment is the solution: Just because I’m pointing to this article in BusinessWeek called “Shoot The Focus Group,” don’t take that to mean that I actually advocate that you literally go out and shoot a focus group.

Actually, some of my best friends are focus groups.

Key quote:

“Some of the new solutions displacing focus groups don’t rely on consumers to sort through their feelings at all. Instead, companies get more useful feedback just from watching daily life.”

This reminds me of a conversation I had yesterday with a consultant-friend whose name will remain anonymous who consults giant marketers on how to do something that seems rather obvious to me. He admitted that he was sometimes hired to be a consultant of common sense.

Big marketers don’t like cheap, obvious answers.

(via: Steve Rubel)