Will Apple Push “Intel Inside”?

Arik Hesselhahl of BusinessWeek asks: Will Apple push ‘Intel Inside’? There are tens of millions — perhaps hundreds of millions — of “co-op” advertising dollars sitting on the table if Steve Jobs includes that ubiquitous sound and visual logo in advertising when Mac starts using Intel chips. Will Apple take the money and play the Intel chime at the end of ads? Even the most casual Apple observer knows the answer to this question: No way will Steve Jobs play the chime. Absolutely, no way. The print ads may feature the chip and the TV spots may mention Intel, but anyone who’s followed Steve Jobs’ zen mastery of brand marketing would know there’s not a snowball’s chance you’ll ever hear that co-brand-fuzzying chime at the end of a Mac ad.

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Google to pay $1 billion for 5% of AOL

Google to pay $1 billion for 5% of AOL: Someone smarter than me is going to have to explain why. Key quote from NYT::

“Google, which prides itself on the purity of its search results, agreed to give favored placement to content from AOL throughout its site, something it has never done before.”

The NYT reports that Time Warner Chairman Richard Parsons called Steve Ballmer this morning “to give him the news that the deal that Microsoft had so eagerly sought – and had thought it had won – was going to Google, which it sees as its most potent long-term rival.”

John Battelle, who wrote the book on Google (literally), says, if Google does, indeed give favored placement to AOL content, it will mean, “AOL will once again be the ramp over which a major company jumps the shark.”

(Or, as we may see on Monday when the market opens, Google perhaps has “top-ticked.”)

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