Stephen Baker asks

Stephen Baker asks: If a magazine is cutting staffers, can it afford to increase blogging? Great question that, no doubt, will be one of 2006′ most asked questions around magazine publishing companies.

“I hear threads of this debate at BusinessWeek: Just three weeks ago we had layoffs, and yet our blogging contingent continues to grow. One line of thinking asks, Why does a magazine need more than one blog?

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