‘Certified’ email: The blogoshere is exploding over AOL and Yahoo’s plans (and here) to offer marketers (and presumably, media companies and others) to pay a fee to allow email marketing (the “permission” kind that customers have requested) to detour past the spam filters of their email services. Most of the response seems to be outrage and writing off of email marketing. I don’t understand the problem.
If people subscribe to something and they want to receive it, I don’t see any problem in their advertising-supported free email services offering marketers a paid-option to guarantee its delivery. Please remember, the AOL or Yahoo! email account user has already signed onto an email service that serves up flashing banner ads all around the email one is reading. That AOL and Yahoo! would charge those same advertisers a fee to help speed up a marketing message to customers who have subscribed to their advertising seems completely logical to me. It’s not like the users of AOL or Yahoo! are being forced to subscribe to the advertising- email or use the advertising-supported “free” email services of AOL or Yahoo!. There is a world of options out there if you don’t like what they’re doing.
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