Top ticking is the new shark jumping

Top ticking is the new shark jumping: John Battelle says Google has jumped the shark because it’s on the cover of Time. I prefer to use Rich Karlgaards term that describes the same phenomenon: Google has “top-ticked.”

For the record, I also think (scroll to update) ‘is the new’ is the new ‘is the new’ has top-ticked the shark.

(Bonus side note: Three out of the past four covers of Time have used the weasel approach to cover blurb copy-writing: they’ve asked questions. Dick Stolley once told me that questions on the cover of a magazine indicate the editor believes the reader has a better idea of the answer than the magazine does.)

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