When company bloggers move, what about their blogs? While I’m not trying to mash two things together and call them a trend, I’ve just noticed (via: Folio:’s Dylan Stableford) that Constantine von Hoffman, ex-senior writer with the IDG’s recently-shuttered CMO and blogger for its award-winning Collateral Damage blog, was encouraged me to keep writing CD if he wanted to. “As of now I’ve been allowed to keep the CD name as a good will move and they are keeping the CD back content,” said von Hoffman. The blog will continue as a separate entity from his new job at BrandWeek (if I’m following the story correctly). This is somewhat similar to Steve Rubel’s announcement yesterday that despite his changing firms, he’ll be able to continue blogging using the same “Micropersuasion” name which had become also the name of the “word of mouth” marketing practice of his previous employer.
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