Frank Barnako, the MarketWatch columnist, goes all blog at, which is a “branded” MarketWatch blog. Here’s his last column explaining the switch.

Sidenote: Here are a couple of geeky blogger/media person “wondering out loud” issues: The URL? One day in the distant future, that could be an issue. Also, the URL redirects to a Typepad hosted account (Dow Jones could surely spring for the Typepad subscription that allows domain mapping.) Is this an independent project that MarketWatch is sponsoring…or a MarketWatch property? I’m a fan, no matter what. I’m especially glad that Frank’s great stuff will no longer end up behind a registration wall.

(via: Steve Rubel)