The competitive advantage of concentration

The competitive advantage of concentration: Rob May of Businesspundit explains why folks involved in successful startups seem boring to everyone they know (okay, I just threw in that last part):

“The development of sustainable competitive advantage often requires that you be a contrarian. You go where other people aren’t. You don’t follow the masses. You let other companies move on from fad to fad while you question each “new thing” and focus on boring ideas like execution. Don’t get distracted. Build a culture of concentration. While everyone else is searching for a long tail and a blue ocean, you can keep focusing on niche markets and differentiation, just as you always have. Concentration, focus, execution, the ability to tune out the fluff – that will be the competitive advantage of the future.”

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