Searching for B2B search advertising solutions

Searching for B2B search advertising solutions: This morning, I blogged the rather obvious suggestion that business-to-business media companies could, if they worked together, offer B2B advertisers a keyword search solution that is superior to consumer-oriented search companies. Colin Crawford of IDG pointed me to TechWords, a new program that allows technology advertisers to purchase keywords across all the IDG online properties.

The business of search advertising in the context of work-oriented decision-making is still being sorted out. As usual, IDG is out in front, showing the business-to-business media world (and advertisers) just how much opportunity there is out there.

Oh, and Colin mentioned that ComputerWorld is about to launch a redesigned site. Here’s what it will look like but turn down your computer’s volume before clicking there.

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