Brand Rex sports marketing: During tonight’s Game 1 of the Stanley Cup Finals , perhaps you noticed the Brand Rex sign positioned strategically for plenty of on-air time. Well, okay, so you didn’t. However, I did, despite the fact that I watched, at most, about 45 seconds of the game. As the sign merely says "Rex Rex," it took me a few minutes to Google out that it refers to Rex Healthcare’s "Rex Emergency Response Team" . (Which, should not be confused with the Rexblog Emergency Response Team.) So as a public service announcement, I’d like to warn any of you who may watch some of the Stanley Cup finals that when you see that sign at the RBC Center, please do not think of the rexblog. I’m not spending any money on that sponsorhip and it wouldn’t be fair for you to think of the rexblog and not the folks spending gazillions of dollars to promote Brand Rex. So, once more, please don’t think of the rexblog when you see that sign. I mean it. And for that matter, don’t think of Rex Sorgatz’ blog either.
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