What Matt McAlister said: “A good marketer doesn’t have to advertise.” While I think good marketers will be advertising for the foreseeable future, I agree with much of what Matt is outlining. Great marketing is great story telling. Great marketing is great “teaching.”
Technorati Tags: advertising
Random music post: Earlier this morning during a train ride from New York to DC, I read several newspapers (the actual on-paper kind) while listening to music on my computer. After finishing the papers, I jotted down the following random things about my music collection.
I have 2,769 “items” on iTunes. That’s 11.3 days and 14.64 GB of “items.” All but about 50 of those “items” are songs (the others are podcasts and audio books).
The very first album I uploaded to iTunes was “Home” by the Dixie Chicks (still one of my favorite albums of all time — there is so much to like about this album, I could listen to it every day).
The most recent album I uploaded to iTunes was “Taking the Long Way” by the Dixie Chicks (it’s awful, sorry — too contrived, whinny and commercial for me).
“I Just Don’t Think I’ll Ever Get Over You” by Colin Hay is the song I’ve listened to most (41 times) in the past four years. (This surprises me. I like it, but not that much. It’s on a playlist of mellow music I play in the background a lot.)
“Cuckoo’s Nest” by Nickel Creek comes in second (39 times). I don’t find this surprising. It makes me happy. (I like is so much, my son and daughter learned it to appease me — they always know I’ll request it.)
If, for some reason, I had to erase every song but one from my computer, the one song I would keep is the acapella version of Amazing Grace by Judy Collins on the CD “Whales and Nightingales.”
Now, back to meetings.
ContentNext/Paidcontent.org New York Mixer: I don’t know how to describe the happening that took place last night at the Paidcontent.org mixer at the Union Square W Hotel. If you’re in the “digital media business” in New York, it was definitely the place to be. And hundreds and hundreds were — when it was announced a couple weeks ago, the online sign-up closed after three hours. That photo on the left is everyone in the “main” ballroom. There was an equal number jammed in a room next to it.
Jeff Jarvis was there: He says, “It was jammed with guys in nametags making pitches for their companies to anyone who would stand still and even those who would not. Jane, stop this crazy thing. It’s deja vu all over again.” (Jeff was also interviewed on Beet.TV).
Donna Bogatin of ZDNet blogged the Q-A of NYT Publisher Arthur O. Sulzberger Jr.
As Jeff said, it was exactly like 1999 — without (as Staci Kramer pointed out to me) the carving table and good schwag. As you can see from the photos I’ve posted on Flickr, the ‘digital media’ crowd is alive and well. Unlike the Silicon Alley days, the majority of name tags seemed to be from traditional media companies. However, as Jeff Jarvis pointed out in his post, there was some deja vu-ness to being thrust a business card and told, “maybe we can do something together” before I caught the persons name.
As much it seemed like 1999, however, I kept thinking to myself: A blogger threw this party. And, while there were very few people in the room who blog (the folks there are the ones getting paid for what they do), they are here in a “marketplace” that has been created by their common appreciation of the importance of what Rafat, Staci and now others at PaidContent.org have created.
Something big happened there last night.
Technorati Tags: paidcontent.org