What Matt McAlister said: “A good marketer doesn’t have to advertise.” While I think good marketers will be advertising for the foreseeable future, I agree with much of what Matt is outlining. Great marketing is great story telling. Great marketing is great “teaching.”
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Coincidentally, we just posted an interview with a small biz owner here in Nashville, that is living out that concept. Check out the interview at http://www.realVerse.com
I ate there just last night, and i’m pretty certain i would not have heard about it yet if it weren’t for his blog.
Advertising will never die. People will just realize it isn’t worth the enormous investment compared to other options.