Pushed Flash 2.0, or what the heck is MySI?

Pushed Flash 2.0, or what the heck is MySI? Is SI.com‘s new screensaver thing any good? I wouldn’t know. It doesn’t work on a Mac.

From their FAQ:

Q. What operating system do I need to run mySI?
A. mySI will run on Windows 2000 and Windows XP systems.

Of course, Mac users are not known for being influential (as this photo from a recent conference of “citizen journalists” held at Harvard University displays) so I can completely understand why the brilliant marketers at SI.com would launch a Windows-only version. (Note for any humorless Cult of Mac member that may drive by this post: That was irony.)

Since I can’t try it out, I’ll trust my friend Staci Kramer at Paidcontent.org, who says, “it makes eye-catching use of one of Sports Illustrated’s greatest assets: its photography.”

Again, I can’t try this out, but this sure sounds like some type of “son of Pointcast” product to me. (Push Technology 2.0?) If you don’t recall Pointcast, the concept was similar: a screensaver with syndicated content that was periodically updated. Advertisers loved it because it was like TV (they thought) and the idea of having their logos flying around people’s computer screens was extremely compelling to them. The problem with Pointcast (Push Technology 1.0) however, was that limited bandwidth and processing power ten years ago meant that your computer would suddenly slow down to a crawl whenever Pointcast started downloading something in the background. After a few times of that happening, you’d set it to update manually and then soon, you’d forget that you had it. Oh, yeah. And the other thing: People don’t want advertisements flying around their computer desktops. Really, they don’t. I can’t believe it, but I think it’s a scientific fact.

MySI is an advertising-supported screensaver from a company called MercurySports Network that has some cool-looking son-of-Pointcast things it calls Screenservers (that’s Screenservers® for you registered trademark buffs). According to the MecurySports site, there will be a Mac OS X version soon. When that happens, I’ll download this specific Screenserver® from the Tennessee® Titans® and try it out. Who knows? Now that broadband is universally available, maybe pushed flash can work. But if it has ads flying around my desktop, I’m thinking probably not.

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2 thoughts on “Pushed Flash 2.0, or what the heck is MySI?

  1. I should have been more clear about the advertising … so far, all I’ve seen are carefully placed logos. The screensaver doesn’t include ads (beyond those on the cars and the boards in action pix) and doesn’t seem to slow anything down since it only runs if the screen’s inactive. It does take a few seconds to load at first.

  2. My comments about ads referred to the screen shots I saw of the Titans screensaver — the screen shots have big ads. I have since spoken by email to the folks behind the project and they assure me that a Mac version is on the way.

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