The future of custom publishing

The future of custom publishing media: The item today at PaidContent.org about Anheuser-Busch investing $30 million in the creation of a new branded online medium called Bud.tv reminded me why I’m thinking Hammock Media may soon be a better name for Hammock Publishing (except all that expense of changing stationery). (At least the URL HammockMedia.com points in the right direction — and has for years.) It’s not that custom publishing is going away, it’s just that we (and lots others) are doing more than print these days. I was on the Board of Directors of American Business Press a few years ago when we voted to change its name to American Business Media. Seemed then (and now) like a no-brainer. Side note: In a few weeks, Hammock Publishing will celebrate its 15th anniversary. Hard to believe.

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Published by Rex Hammock

Founder/ceo of Hammock Inc., the customer media and content company based in Nashville, Tenn. Creator of and head-helper at SmallBusiness.com.

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