It’s still cool to say iPod is losing its cool

It’s still cool to say iPod is losing its cool: A Guardian article today about iPods losing their cool reminded me of a two-year old post I made about a similar observation by self-appointed experts in what is and isn’t cool.

In the subsequent two years, about 50 gazillion iPods have sold. By the way, the Guardian article includes this non-sourced claim: “Sales are declining at an unprecedented rate.” I’ve tried, but I can’t discover where that factoid is from. I can find indications that rates of growth are a bit below plan and others that suggest “growth rate” has slowed, but I can’t find anything that backs up the Guardian’s claim that sales are declining — much less, that they’ve declined in an “unprecedented rate.” Indeed even in the latest official quarterly report, Apple reported that sales of iPods are up 32 percent from a year earlier. Note to math-challenged reporters: Declines in rates of growth are not the same as “declining sales.”

I have lots of complaints regarding Apple and their smugness and their legal department and their, well, I have a long list. But I’d never bet against the company’s ability to create cool products and cool marketing to support them.

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2 thoughts on “It’s still cool to say iPod is losing its cool

  1. Well, iPod sales did decline in sequential quarters – that’s what’s being referred to. They might have been up compared to a year ago, but they were down compared to a quarter ago, and had fallen further than had ever happened. (In fact I can’t recall if there had ever been a sequential fall – perhaps right back in the very earliest days.)

    Note to Rex: don’t take the stats that companies show you as being the end of it.

  2. I don’t take Apple’s stats as the be-all and did not base anything I posted on that release except the number of units shipped, 8.1 million, which was roughly in line with analysts predictions. However, I would appreciate a point to the source of your sequential fall claims — and then explain why sequential sales, rather than year-over sales, are significant. The places where iPods are sold — stores — use “same-store-sales” as the key performance metric, meaning sales measured against the same period in stores at least a year old. I don’t track iPod sales, but I would assume November-December account for the biggest sales period of the year. Are you suggesting a sequential period sales decline right after the holidays is not to be expected?

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