WKRN’s blog strategy doubles web traffic

According to Terry Heaton, “aggregate traffic to (Nashville’s ABC affiliate, WKRN’s) 19 blogs last week exceeded traffic to the station’s primary Website, wkrn.com. This means the station has doubled its reach and created niche “businesses” in the market at the same time.”

I guess it’s because people like me are always pointing their way because they know how to point this way, as well.

Congratulations to Mike & Co. for jumping into the deep end while everyone else was afraid to stick their toes in the water.

Technorati Tags: , ,