It should come as no surprise to those who have heard me talk about magazines, I think this article in Advertising Age is really worth reading. Indeed, if you are in the magazine industry (rumor has it, I’m a magazine industry blogger), I’d say it is required reading.
“Some people read magazines on the subway. Some clip articles. Some people pile them in hopes of reading them another day. But Chip Conley uses them as inspiration to build boutique hotels.”
Most ironic quote:
“…the hotel doesn’t advertise in many magazines either. ‘We just don’t put a lot of time, energy or resources into print ads,’ said Greg Horner, corporate director-marketing.”
Flashback: A 2005 interview I had with Media Life on why I love magazines.
(thanks for the heads up, Shawn)
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