We’re all media companies

As I will be with Scott Karp all day tomorrow, I will wait until then to personally congratulate him for this quote of the day regarding an AdAge story about marketers sites outdrawing major media sites*:

“Maybe P&G and Unilver should start offering media brands and Web 2.0 companies an opportunity to advertise on their sites. Imagine how many real people new web apps could reach by advertising on P&G vs. advertising on sites that only reach early adopters.”

(Disclosure: For the past 20 years I’ve been in the business of helping brands create media that doesn’t suck. When websites came along, I recognized that any marketing company that has one has entered the media business, whether they know it or not. In other words, I’ve been saying this for a long time.)

*There’s something about the AdAge.com headline that doesn’t pass the statistics smell test, but I don’t have time to look at it now.