Crazy viral marketing campaigns will peak in 2007

I have this theory that almost every big brand- and product-manager who wants to do a clever viral marketing campaign is soon going to get it out of his or her system, so therefore we’ll probably see a peak of clever viral marketing campaigns in 2007 sometime. (Background: Gartner applied a similar logic to get to this prediction.)

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Published by Rex Hammock

Founder/ceo of Hammock Inc., the customer media and content company based in Nashville, Tenn. Creator of and head-helper at SmallBusiness.com.