News from the Nouveau Niche

The rexblog magazine trackers started noticing the growing numbers of aspirational lifesytle magazines several years ago so it comes as no surprise that MediaPost says magazines for affluent readers are soaring. At the rexblog, we coined a name for this category in 2003, the Nouveau Niche.

Quote from MediaPost:

“The number of magazines targeting affluent consumers increased fivefold between 1997 and 2007, according to the Standard Periodical Directory released Monday by Oxbridge Communications. From a starting base of 90 titles in 1997, the field grew to 456 by the beginning of 2007. Money talks.”

Observation: Magazines about affluence are not necessarily targeting the affluent. That’s like suggesting celebrity magazines are targeting celebrities.

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