Reporters spend more time minunderstanding research data than they spend with their spouses

Those funny reporters with math. For example, technology is taking over Americans’ lives makes for a good headline, but there’s little substance or meaning derived when two different sponsored-research projects having nothing to do with one-another are then mashed up together by a reporter drawing a conclusion from the data he imagines is being revealed. Favorite non-finding that makes it into the story: “Report reveals 65% of U.S. consumers are spending more time with their computers than with their significant others.” Okay, here is some more breaking news: We spend 1/3 of our time sleeping. We spend more time at work than we do with bonding with other family members. We use technology to communicate more often with our spouses than we did six years ago (I made that up based on personal research). More people are finding spouses using technology than ever before.

Bottom line: About 65% of the time, when a reporter (or blogger, for that matter) starts off a sentence with, “according to a study released today…” it’s time stop reading and go spend some time with your spouse.

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