A brief history of PR by Malcolm Gladwell

While this “post” is a reprint of a 1998 New Yorker article*, the questions it raises are still timely: Are our spin meisters just spinning one another?

*This raises a sidebar issue of what it means when Malcolm Gladwell is described as one of the weblog’s “authors.” Is reprinting a nine-year old article he wrote and not identifying its origin what being a site “author” means? Ironically, Gladwell (in a later article and best-selling book) explained in great detail why there would be at least one reader of this article who would recognize immediately where it came from. See: maven.

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