I’m impressed that PaidContent.org provided me some Nashville-related news before I learned it from any local source: That Ticketmaster has made a “significant investment” in Echomusic, an online fan club and brand management company. (I apologize if I’m incorrect, even though it happened yesterday, the only local coverage of the news I can find is by the Nashville Business Journal.)
Echomusic has a great reputation on Music Row (based on my go-to expert on that topic) for developing official websites/fansites for major artists, including Kelly Clarkson, Rascal Flatts, Dierks Bentley and Keith Urban.
From the press release:
Ticketmaster and echomusic will leverage their diverse resources to build brand awareness, increase fan memberships and drive ticket sales for their respective clients. The companies will integrate select technologies and resources to provide a closer connection for the consumer with their favorite entertainers, athletes and brands. Jointly they will look to enhance their relationship with iLike and IAC properties such as Ask.com and Citysearch to create new channels for music discovery and distribution.
“By integrating echo’s innovative technology with Ticketmaster’s distribution network we present an extremely compelling marketing and sales platform for the music industry as well as all of live entertainment,” said Sean Moriarty, Ticketmasterâ€™s President and CEO. “We are excited to join forces with echomusic, which is the most comprehensive platform we have found to enable relevant and deep relationships between fans and their favorite artists, athletes, teams, and venues.
Later: Thanks for commenter Tim Joransen who noted that I used the word “Echostar” in the heading. My bad, but a good traffic-pulling device, nonetheless.