Nashville-based to be acquired by Yahoo!

Breaking: is reporting that Brentwood, Tenn., based is about to be acquired by Yahoo! for as much as $100 million.

Sidenote 1: This is a real “phoenix” boom, bust, rise-from-the-ashes story. The founders in Seattle who started it raised and burned lots of cash. The assets were purchased by some Nashville-area folks in the resulting fire sale. And then, a profitable business model was put in place and the company has done nothing but grow for the past six years. No talk of Web 2.0. Never mentioned on TechCrunch. Just crazy growth.

Update: (5:30 p.m., EDT) has an item that points to’s report, but has not been able to confirm the story.’s Walker Duncan reports the company “saw revenue of approximately $22 million in 2006. This year it is looking to push that figure up to $35 million.” The website says it recorded more than 3.5 billion (with a “B”) page views in 2006 and on “national signing day” in February recorded 74.3 million page views. For my friends in other parts of the country who may read this and wonder why, I’ll just say that down here in the south, fans of college football teams can dedicate a big chunk of their waking-day discussing what college may be chosen by a promising lineman from, say, Opp (Ala.) High School. Radio shows spend hours on that topic and an entire industry has evolved to serve the limit-less need to know what college some 16-year-old may consider in 2009. For these folks, “national signing day” ranks up there with Christmas and the Daytona 500.