[I added the video on the left because I thought the “booms” were especially appropriate to accompany this post. (via: MG Siegler)]
Apple is saying the next version of its operating system, Leopard, will ship four months late, now in October. Why the delay? In the official announcement, the following appears: “iPhone contains the most sophisticated software ever shipped on a mobile device, and finishing it on time has not come without a price — we had to borrow some key software engineering and QA resources from our (Mac OS X) team.”
That a cell-phone would be deemed more critical to the bottom line of Apple than the next generation of the operating system further underscores the appropriateness of the company dropping “Computer” from its name.
Statement from Apple as it appears on Apple.com’s Hot News:
“iPhone has already passed several of its required certification tests and is on schedule to ship in late June as planned. We canâ€™t wait until customers get their hands (and fingers) on it and experience what a revolutionary and magical product it is. However, iPhone contains the most sophisticated software ever shipped on a mobile device, and finishing it on time has not come without a price â€” we had to borrow some key software engineering and QA resources from our Mac OS X team, and as a result we will not be able to release Leopard at our Worldwide Developers Conference in early June as planned. While Leopard’s features will be complete by then, we cannot deliver the quality release that we and our customers expect from us. We now plan to show our developers a near final version of Leopard at the conference, give them a beta copy to take home so they can do their final testing, and ship Leopard in October. We think it will be well worth the wait. Life often presents tradeoffs, and in this case we’re sure we’ve made the right ones.
I have a question: Who the heck is making that statement? Read all of those personal pronouns: “We can’t wait…” “We had to borrow…” “We cannot deliver…” “Life often presents tradeoffs, and in this case we’re sure we’ve made the right ones.” Recently, Steve Jobs issued “some thoughts” (I called it an Apple papal bull) that blasted the DRM requirements required by record labels. At least then, the statement had someone stating it. Perhaps somewhere there exists a version of the statement that is attributed to someone other than the “corporate we,” but without such attribution — as it now appears on Apple’s “Hot News,” it seems like a building is talking. And in the “official press release,” no one is quoted either. Is there a choir of Apple employees who stand out by the street in Cuppertino and recite these “personal plural statements” in unison: is that why it says, “We.” Who do they think they are, Dave Barry?