Apparently, there has been a debate going on for some time about whether or not “ghost-blogging” is okay. Shel Holtz recaps it here and then weighs in on the issue. Read it. Shel is not a fan of the notion of ghost-blogging: “Blogs aren’t just another business communication channel. In fact, blogs were created and popularized by people who were fed up with traditional business communication channels.”
I agree with Shel on this one, which may sound funny for someone who has ghost-written more words for others than I’ve written for myself. And while I have no doubt I could ghost-blog for someone else (I could get into their head and master their writing-style), I think my ghost-bloggee and his/her communication people would be missing the point — the opportunity — of this conversational media platform.
Shel makes an excellent suggestion for senior executives who are considering outsourcing their blog posts: “An executive uncomfortable with writing can opt for a podcast; talking may come more naturally. He can participate in real-time chats.”
That suggestion jogged my memory of a long-ago post I made on the day I first heard the term “podcasting,” in which I suggested that CEO-types might find “talking” more natural than “writing.”
“Stick a microphone in front of a CEO and say, ‘What would you like to tell your employees today?’ and you’ll get a much quicker buy-in than sitting a keyboard in front of them and saying, ‘blog a message for the world to read.’ A word of warning to corporate communicator-types: Don’t script it for the CEOâ€¦with ‘podcasting,’ voice is not a metaphor for writing in a conversational, believable fashion. Voice is actually voice.”
(via: Josh Hallett)