Magazines in the media mix

Susan Mernit has noticed a shift in her reading patterns over the past few years. She asks, “So where’s the paradigm shift?” and answers by saying it’s “information vs. entertainment.”


“I’ve pretty much stopped looking to print as a topical information resource; for news and quick data hits, I go online to read and research, so the record reviews, movie listings and interviews in EW and the news stories in Time have a much lesser value. The shelter mags I read, however, are pure entertainment–the West Coast travel stories in Sunset and the painted, do-it yourself rooms with quilts in Blueprint are photo-based fun, with a substance on paper that pixels don’t equal.

I’ve written thousands of words on this blog attempting to put magazines into context in today’s media “paradigm.” Susan’s observation about sums it up.