Lessons in CEO blogging

I’ve lost count at how much in NBA fines Mark Cuban has had to pay for things he’s written in his blog about the league. As an owner, he’s never been slow to publicly express what others probably feel, but won’t say.

So, when I saw a NY Times story about the possibility that an NBA referee gambled on games in which he officiated, and potentially made game-influencing calls, my first impulse was to see if Cuban had written anything about it. (Some of his fines have been associated with complaints about officiating.) And of course he has.

While I’m sure other team owners are all “issuing statements” that were drafted by the league office or their attorneys, Cuban’s statement seems to be written straight from the gut — unfiltered. In other words, classic Cuban.

And this time, his post is not going to get Cuban fined. Rather, if the league follows his advice, it could be a valuable asset he is providing them.


“The NBA took a hit today. Behind that hit is a catalyst and opportunity for significant change that could make the NBA stronger than it ever has been. Its a chance to proactively put in place people, processes and transparency that will forever silence those who will question the NBA’s integrity. I have complete confidence that David Stern and Adam Silver will do just that and the NBA and our officiating will be all the stronger for it.”

I’m sure there are those who will parse his post differently, but as I read it, it’s both a supportive, endorsing vote of confidence in those with whom Cuban has had a run-in or two. Because he blogs, we’ve all been able to listen in.