Mark Glaser of the PBS website/blog, MediaShift has an indepth interview with Hearst’s Chuck Cordray, whose division has ramped up in size (they’ve hired 100 in recent months, mainly in technical and production positions). During the past year, the division has revamped several of the company’s magazine-related websites and has launched 14 new websites and five mobile sites since February.
“The print subscribers who subscribe online are generally eight to 10 years younger on average than the ones who subscribe through the traditional methods. The online people are finding us sooner. And of the online subscribers, more than 90% of them are brand new to the Hearst subscription world — they’ve never subscribed to any of our magazines before. They look the same as our other subscribers but we’re getting them earlier.”