“Cap-per-post” marketing case study: Twang

Dear Matt Schere, Twang PR guy:

Thank you for participating in the new rexblog.com marketing program called “cap-per-post.”

After you saw that I had used an out-dated version of your company’s logo on a post that had nothing to do with your product — I was writing about country music and I thought the word “twang” was a good one to illustrate it — you sent me an e-mail asking if it would be okay to send me some samples of your product with up-to-date logos.

I responded publicly letting you know that I only accept products that are for review purposes, so, therefore it was swell for you to send me some of your chili lime salt for our labs. (In the meantime, some other Nashville bloggers have volunteered to be lab rats on this project.)

However, in addition to the salt for our laboratory experiments, you also sent along a Twang baseball cap. What a coincidence. I was just putting together the final touches on a new rexblog sponsorship program called “cap-per-post.” I haven’t worked out all of the details yet, but it goes something like this: send me a cap and I’ll take a picture of me wearing it and, well, that’s as far as I’ve gotten.

(Sidenote: I hope to work out most of the kinks on this program before appearing on an editorial ethics panel at the Folio: Show next week.)

So, Matt, as the very first participant in the rexblog cap-per-post program, let me thank for you for sending me that cap along with your product samples, including that sweet and sour chili salt that tastes great sprinkled on fruit, popcorn, veggies or meat.

Twangfully yours,


P.S. For other savvy marketers who would like to participate in the rexblog “cap-per-post” program, just send me a cap (no product samples, please — just a cap) to:

Rex Hammock
Hammock Publishing
3322 West End Ave., Ste. 700
Nashville, TN 37203

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