OpenSocial about to open

I’m about to step on a plane, so I’ll just point to Om Malik’s take on the announcement coming tomorrow from Google regarding its support (along with others) of OpenSocial:

“OpenSocial is a set of common APIs for building social applications on the web. These common APIs mean that developers only have to learn once in order to start building social applications for multiple websites, and any website will be able to implement OpenSocial and host social applications.

Later today, I’ll jump back onto the this thread. This is a significant — and long anticipated move. And one I’ve been looking forward to personally. I’ll explain why later.

Later: Okay. I’m back on the ground and in the office. I haven’t read everything that’s erupting on this topic, however, one of the key players in this news, Marc Andreessen, provides the inside information. (It’s a bit geeky, however. If you don’t know what an open web API or “container” or “app” is, you may get a little lost).


“Open Social is very practical. Many standards die an early death because they are too complicated and hard to implement. Open Social is what you want in a standard — it’s expansive enough to do useful things, but limited enough to be very easy to implement, both for containers and for apps.

Rather than add to today’s noise from those blogging on this development, I’ll point back to a rather long post I wrote related to the subject in July in which I said, “I predict Marc Andreessen is the guy who can ‘bring everyone together’ on this topic. He’s got the track-record, insight, clout, incentive and, well, if you’ve read his blog, the ability to communicate why interoperability is in the best interest of all players — and users.”

(Another related rexblog flashback: How I assert my identity on this page.)


Dave Winer says, “Standards devised by one tech company whose main purpose is to undermine another tech company, usually don’t work….When Google makes their announcement on Thursday, the question they should be asked by everyone is — How much of my data are you letting me control today? That’s pretty much all that matters to anyone, imho.”

Marc Cantor says, “Lets get a whole BUNCH of these kind of APIs and then platforms like PeopleAggregator (Marc’s company) can support them ALL!…It’s great to see Ning, Xing, Plaxo, LinkedIn and hi5 on the list…The more the merrier! Now we just need MySpace and Bebo and along with Orkut – we’re really starting to rock!…So there you have it – the future has arrived and it rocks. Thank you Google (and I have to admit I never thought I’d be saying that.) Now what about Apple?