Should bloggers care more about “Long Tail” economics or “Because Effect” economics?

Here’s a short business book I wrote in ten minutes. Feel free to download it to your Kindle and read it later:

Chapter One

Alex Iskold, Read/WriteWeb writer Alex Iskold today used a long post to argue there’s “no money in the long tail of the blogosphere.” Said Iskold, “It is often forgotten that money is to be made by leveraging the collective long tail, however, making money while being part of the long tail is very difficult.”

Chapter Two

On his personal blog, Read/Write Web writer Marshall Kirkpatrick today explained how Twitter is paying his rent. Says Kirkpatrick, “Earlier this week I was remarking (on Twitter) about how many of my recent story leads came from Twitter. I counted and at that time 5 of my last 11 stories were based on news I learned first from my friends on Twitter. It was amazing.”

Chapter Three

On his blog today, Doc Searls explained that the economics of blogging/twittering is more related to what he calls the “because effect” — what happens when you make more money because of something like blogging or twittering, rather than with or on something like a blog or Twitter.


I’ve never made any money on this blog, a blog way-down blogging’s long tail. However, I continue to be rather astounded by the ROI I receive due to its because effect.

The End

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