Why I Stopped Using Publishing 2.0

[Note: I haven’t actually stopped using Publishing 2.0 — I’m happily addicted — but you’ll understand the reason for that subject line in a moment.]

My friend (and if he were not my friend, I’d be using some adjective like “John-Dvorak-wannabee“) Scott Karp, wrote a well-reasoned explanation of why he stopped using Twitter. The problem is, his (this is where John Dvorak comes to mind) tone and the construction of his essay seems a bit calculated to elicit incoming links from two groups of hardcore bloggers: those who now feel they must justify their obsession with Twitter — and those who are glad he’s confirming their belief that Twitter is a complete waste of time.*

In other words, Scott has provided the model for how to write a post that will shoot to number one on Techmeme.

I’m sure a clever coder could easily hack a “generator” version of the following, but here’s what I mean. Simply substitute a name of an over-hyped “social media” or “social application” fad (with some slight tweaks, it also works with names of events or, frankly, any product or activity you’re bored with) and you, too, can piss off enough people to hit the top of Techmeme. (Hint: And if you use the word Techmeme in the blank, who knows? Maybe you’ll become an instant A-Lister):

Why I Stopped Using [BLANK]

by [Insert Your Name Here]

There’s a lot of [BLANK] hype in the blogosphere today, and I’ve contributed plenty of my own [BLANK] hype in the past. So I thought it would be a good opportunity to offer some anti-hype, derived from my own experience using [BLANK] — an explanation of why I STOPPED using [BLANK].

For a period last summer, I was a [BLANK] addict — addict really is the right word. I found [BLANK] to be mesmerizing, which partly reflects the brilliance of the design and partly that I was following really interesting, insight, enjoyable people, whose random musings were worth following (and my high opinion of the people — many of whom read this blog, and whose blogs I read — remains unchanged).

But here’s the problem, and why I quit (with the requisite 12-step program, yadda, yadda):

[BLANK] is massive waste of time.

Let me immediately qualify that — it’s not that ALL of [BLANK] is a waste of time. It’s that TOO MUCH of [BLANK] is a massive waste of time. Some aspects are hugely valuable and well worth the time. There’s really interesting “conversation.” There’s connectedness. There’s discovery.

But the noise to signal ratio is WAY too high. And the temptation to [BLANK] for the sake of [BLANK]ing is WAY too high.

[It’s not necessary, but you can insert a sentence here using terms from this list]

But the big problem was that I was paying attention to [BLANK] too often when there was something much higher yield I should have been paying attention too — especially work I needed to get done.

The web itself — Techmeme alone — is a huge blackhole of distraction. It’s hard enough to stay focused when you work on the web.

But [BLANK] has turned distraction into an art form. It’s like hanging out at a bar with a bunch of interesting people (some of whom are talking on their cellphones) and forgetting that you have to go home. Which, when done in moderation, is a very GOOD thing. But it was too hard to moderate [BLANK].

And so I decided that I needed to shut it off.

I’m not sure that this is a failing on the part of [BLANK] — perhaps its cup runneth over. But it does make me wonder whether it will ever catch on beyond geeks who thrive on spending massive quantities of their lives on the web. (And, yes, hi, my name is Scott and I’m a web geek — I speak from experience.)

[BLANK] shares much in common with Facebook and MySpace — socializing on steroids, round the clock, always on, with no limits or boundaries or clearly defined utility. Which, again, are not inherently bad, and can actually be very good.

I guess it’s a matter of personal choice (e.g. I don’t watch much TV), and what type of user an application wants to serve. For people like students and web geeks, who are already predisposed to sink a lot of time into the web, applications like [BLANK] and Facebook make a lot of sense.

For people who look to the web as a tool for efficiency rather than time wasting (e.g. people who use search instead of randomly surfing for what they want to find), the first generation of social apps my prove to be just playthings, rather than applications that make their lives easy and simpler (again, think about search as the archetypal web app).

That said, [BLANK] and Facebook are pioneers — proving grounds for technology that will evolve into highly useful applications (e.g. Google wasn’t the first search engine).

In many ways, the web has become the new TV, i.e. a way to veg out — [BLANK] and Facebook make that time wasting social, which is probably a good thing on balance. But it still sucks time away from “real life,” i.e. family and work and having time to spend with people IN PERSON.

I’ll add as an interesting footnote that although I haven’t [BLANK]ed for months, I continue to get new followers on [BLANK] every day — which is evidence that the network is expanding somewhat randomly and arbitrarily, rather than based on clear value (i.e. decisions about who to follow on [BLANK] are typically impulse).

So to all my [BLANK] friends — I’ll miss you…but not really. I read your blogs and you read mine, so I guess what I’ll really miss are your random musings. That is, those that you don’t blog. Well, you know what I mean.

That’s my story — and I’m blogging it rather than [BLANK]ing it.


Hmmm, well that seems to have struck a nerve.

One commentor objects to this being on the top of Techmeme, which of course has nothing to do with what one user of [BLANK] thinks, but rather many users of [BLANK] who either strongly agree or disagree with what I tried to articulate.

Many of the reactions (very few of which, I’ll observe, are less than 140 characters) strike me as similar to the reactions I got to my mobile web sucks post — the problem isn’t the technology, it’s that I’m a not a good user. If I were a better user, than I’d find more value.

And I don’t disagree with all of the comments and suggestions below about how [BLANK] can be useful and valuable — that’s how I got addicted.

The problem is that breakthrough technologies should make you feel smart, not dumb, make your life easier, not harder. I come at this not as industry analyst, but as an individual user who had a net negative user experience.

I was actually motivated to take the time to experiment with [BLANK], and try to figure out how to make it work. How much time do you think mainstream users (assuming that is [BLANK]‘s ultimate market) will give it before they give up?

The lesson I’m looking to learn from experimenting with [BLANK], Facebook, and other apps, is how such applications become indispensable. I’ve heard a lot of good argumens for why [BLANK] has value — if properly calibrated — but not why it’s indispensable.

I got addicted to [BLANK], and then tried seeing if I could live without it. And I did just fine.

But if I tried living without search, email, IM, web bookmarking 0r news aggregators (Techmeme) — then I’d be in pain.

[BLANK] may be the first step on an evolutionary path to something indispensable, but for me, it’s just not there yet.

Dear Scott, Sorry.

*Personal observation: As with all good things, Twitter is best consumed in moderation. Except for brief periods every day or so, I monitor Twitter in an RSS newsreader rather than using Twitterific or the site, itself.