I grabbed this screen shot last night to go with a post I was going to make today, asking, Hasn’t it been two weeks since Steve Jobs announced that a free Apple TV software upgrade allowing movie rentals would be available within two weeks. Thanks to arstechnica.com, I got my answer before posting the question: Sure, enough, it has been two weeks but Apple is now saying (buried in a back-patting release), that the new Apple TV software will be available “within two weeks” of today.
Why I care? I’ve been planning a brief video demonstrating how the AppleTV is a great example of emerging new channels for mediacasting by companies and associations. In other words (Apple-groupies), I was merely trying to be an Apple fanboy evangelist.