High-design magazine-styled Bible proves once again – Digital is Dead

Check out this article in the Wall Street Journal about a Swedish-language Bible that:

“…marries the standard text to glossy magazine-style design. Full-color pages are illustrated with a striking combination of news and dramatized photographs: a homeless child wrapped in a sweater on the streets of Bogotá, Colombia, illustrates the book of Job; a man who drowned trying to enter Europe, for Deuteronomy; and models posing in stylized scenes convey joy or despair. Bible passages are pulled out as captions. The publishers wanted to draw new readers by getting rid of what they called “the old heavy book.”

Of course, this makes no sense, for we all know by now: Print is Dead.

Really, why would anyone want a coffee-table Bible when they could read it on their iPhone or Kindle? (Note for those not familiar with my running-commentary on the absurdity of the notion that print is dead – I don’t really believe that digital media is going to die in the next decade or so.)

If the idea of a Bible designed in a magazine format sounds vaguely familiar, it may be that you’re remembering one published in Nashville — one I blogged about five years ago called Revolve, a New Testament for teenage girls designed in the format of a fashion magazine. A couple of years later, a similar one was published for teenage boys — but I can’t find my post to verify my recollection that its design was based on Maxim. (Alright, alright – another joke.)

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