In January, I wrote about the format-busting Apple ad that was running on the front of the New York Times and Wall Street Journal websites. A week later, I pointed out how the ad format compromised the visual effect of editorial following a breaking news story. While I’m a fan of the creative execution of the Apple ad (but still not a fan of its mean-spiritedness and, frankly, don’t believe the veracity of the core message), I pointed out that what was taking place would never be allowed by business magazines or in the print New York Times or Wall Street Journal.
Today, NYTimes.com is running another execution of the ad, however, the ad is not appearing on WSJ.com. Perhaps after the close of market today, the WSJ.com will run it? I’ll watch.