Audio Post: Interview with Patrick Ruffini on lessons (so far) from 2008 presidential campaign online strategies

[This is also being posted at Hammock Inc.’s Custom Media Craft weblog.]

It’s been a while since I’ve made an “audio post” to a blog (I’m more “video” these days). However, some recent blog posts and Twitter comments by online political strategy consultant (and analyst) Patrick Ruffini inspired me to dust-off the Skype account and Audio Hijack software and give him a call. Ruffini works with GOP candidates, but in this interview we talk about his indepth tracking of the online campaigns of all the candidates in both parties. While the 16 minute audio focuses heavily on the historical significance of the online fundraising by the Obama campaign (see this article in the Washington Post), I also asked Patrick to discuss his thoughts on the current role of blogs in presidential news coverage (vs. 2004) — and, more recently, Twitter.

Download MP3