The geek shall inherit the, oh, whatever

The last shall be first and the geek shall inherit the earth.

Today, I’m officially declaring — after eight years of denying it — that this a geek blog. If you read it because I write about magazines and marketing and social media, that’s fine. Those are the topics I write about, but you need to know that this blog is not really about those topics, it’s about technology.

This is a geek blog, okay.

To prove this, I’ve decided to display my "wikio" badge that says this blog is "ranked" #180 among the gazillion technology blogs in the world . I must confess, I was somewhat surprised when Lisa from Wiko e-mailed me to encourage me to display that badge as I’ve never really thought of this blog as being a "technology blog." As I said, I thought it was more of a marketing blog, but it’s only ranked #118 in that department. Heck, in the industry I actually work in (an industry now being called "content marketing"), my blog is only ranked #60 . Actually, that’s a good thing, as it means there are now at least 60 better blogs about a topic no one was blogging about but me for most of the years I’ve been blogging — and I’ve always known I was doing a terrible job "covering" it.

For years, I’ve known that I was confusing people who need to pigeon-hole blogs into a specific topic. That’s why you’ll never find my blog ranked high on services that try to designate a cluster of "top blogs" on a certain topic.

But it’s getting to the point where, if you blog, you have to declare a major .

So, today, I’m declaring a major: technology.

Knowing that technology is the most blogged about topic there is (except, perhaps, knitting), I figure being #180 provides me with enough geek-cred that I can wear my badge proudly.

But I must admit, the real reason I’m displaying the badge is a column in the New York Times today by David Brooks .

Brooks is at his best when he weaves cultural threads into trend tapestries that can be understood by those who may know something is taking place, but can’t quite figure out, "the big picture." (His book Bobos in Paradise is a great example of his skills at this.) Today, in his Times column, he takes on the task of trying to interpret for a general audience why geeks are now cool.


"…new technology created a range of mental playgrounds where the new geeks could display their cultural capital. The jock can shine on the football field, but the geeks can display their supple sensibilities and well-modulated emotions on their Facebook pages, blogs, text messages and Twitter feeds."

Hey, that’s me.

I’m a geek. This blog is about geeky things. I now have proof.