You don’t need me to tell you that Seth Godin is a brilliant marketer. He sees marketing lessons in all of life’s journey. And because his lessons about marketing are shared with parable-like simplicity, even people like me can understand them — and be inspired.
Today, he’s having a little fun demonstrating how people will join “tribes” they think are exclusive. If you pre-order his new book, Tribes: We Need You to Lead Us (due out October 21), you can “join Seth’s new tribe.” But hurry, because, “Membership is numbered, with low numbers getting prestige, first dibs on various assets and bragging rights.”
Okay, Seth. I’ll play along. Since I would purchase your book anyway, I’m also signing up for your maverick network for marketing thought-leaders — the receipt for my pre-order is in the e-mail.