Shoe Circus is just like a mini-mall for shoes

My blogofilter is lighting up this morning with, uh, observations about the 90-second shoe-store advertisement embedded below. Personally, I think it’s one of the best ads ever created for a discount shoe retailer. How they got Bill Gates and Jerry Seinfeld to promote the Shoe Circus brand, I’ll never know. And during the first game of the NFL season, no less! I think it’s wonderful that Bill Gates doesn’t mind being the subject of nerd jokes and it’s good to see that now that he’s retired from Microsoft, he’s found a job as a pitchman for discount shoes.*

*Joking aside, if I were the Shoe Carnival chain, I’d be all over this ad with some fun guerilla marketing.