How to sell a bailout, final thoughts

I’ve written a few posts the past few days regarding the semantics and rhetoric swirling around the credit crisis plan. I’ve noted how the branding and specifying could have been improved.

My attempts were child’s play, however, when compared to Andy Kessler writing today in the Wall Street Journal.

The “former hedge fund manager” and author writes:

“My analysis suggests that Treasury Secretary Henry Paulson (a former investment banker, no less, not a trader) may pull off the mother of all trades, which could net a trillion dollars and maybe as much as $2.2 trillion — yes, with a “t” — for the United States Treasury.”

In other words, this could be the best deal since the U.S. purchased Alaska for $7 million in 1867.

I’m in. Where can I sign up?

See, if you market things the right way, you can sell anything.

[Note: While I’m an optimist, my reasons for supporting the plan take Kessler’s theory with a grain of salt.]