At the Future of Business Media Conference, we have heard today the following expert analysis of the business event business:
1. Large trade shows are hurting.
2. Small events are doing well.
3. Large must-attend trade shows are going to do well.
4. Smaller events are under threat.
So there you have it.
(Note: Amazingly, the CEOs of companies that run big events think they’re safe. Those who run smaller events think those are.)