The ‘fragmentation’ of the web is long over, we’re now at the ‘pulverization’ stage

There’s an interesting item in the New York Times this morning that has the headline, “Quietly, AOL Becomes an Overseer of Niche Sites.”


By organizing their content in new ways and thinking beyond the traditional portal-style Web site, the companies are placing bets on the fragmentation of the Web.

Number one, what is “quiet” about AOL’s strategy? Number two, someone needs to inform AOL and the New York Times writer that one typically “places a bet” before, rather than after, something occurs. And the fragmentation of the web is long-over. We’re now at the pulverization stage where niches are the size of dust particles.

In other words, I’m suggesting that AOL is placing a bet on a table that’s already been closed.