You failed. It sucks. Now learn from it.

Honda is distributing a series of mini-documentaries via a special website and simultaneously, YouTube. I strongly recommend watching the video embedded below, an 8-minute video Honda describes as “an inside look at the mishaps of Honda racers, designers and engineers to learn how they draw upon failure to motivate them to succeed.”

Honda is showing how to succeed using “content marketing” with this effort.

[via: Amex Open.]