FT.com says Apple is rushing to have the iPod touch/tablet/mediapad/rumor #3 by Christmas


Actually, the headline and opening paragraph of the Financial Times story is focused on Apple “working with the four largest record labels to stimulate digital sales of albums by bundling a new interactive booklet, sleeve notes and other interactive features with music downloads, in a move it hopes will change buying trends on its online iTunes store.”

Who cares?

What this blog cares about is in the second paragraph:

“The talks come as Apple is separately racing to offer a portable, full-featured, tablet-sized computer in time for the Christmas shopping season, in what the entertainment industry hopes will be a new revolution. The device could be launched alongside the new content deals, including those aimed at stimulating sales of CD-length music, according to people briefed on the project.”

In April, I wrote what I called a guessay predicting (guessing) that Apple would try to hit the back-to-school sales season with the device I’ve called Rumor #3 since September, 2006 and have been trying to perpetuate the rumor since July, 2006.

I will note that while I’ve seen lots of mainstream media report that “Apple rumor websites” predict the device, this is the first time I’ve seen one that does not couch the device in words like “rumored” or “speculated” or “reported.” This is coming from the Financial Times, rather than a fan-boy site, in other words.

[Disclosure: I own Apple stock.]